Strategy First
Creativity Always

I've worked in law, nonprofit healthcare, mental health advocacy, streetwear, technology, dance studios, and agency marketing. It sounds like a lot of unrelated rooms. But I tend to do the same thing in every one: learn how the business actually works, notice where the message stops making sense, and find the problem hiding underneath the request.

I might start with the positioning and end up building the site. Direct the film, then edit it. Define the voice, then run the feed. I care more about solving the right problem than staying inside one neat job description.