Taylor Galiotto
Strategy First
Creativity Always
Creative Strategist & Marketing Detective
Somewhere between the brief and the final deliverable, the real problem usually turns up.
I like finding it.
I've worked across law, nonprofit organizations, healthcare, mental health advocacy, radio advertising, dance, small-business branding, and agency branding. On paper, that looks a little all over the place. In practice, I keep doing the same thing: learning how the business actually works, noticing where the story stops lining up, and finding the problem underneath the request.
I rarely stay in one lane once I find it. I might start with positioning and end up building the website. Direct the film, then edit it. Define the voice, then run the feed. I follow the problem wherever it leads, because solving the right one matters more to me than keeping my job description tidy.
My background outside marketing—from patient care and retail sales to landscaping and years as a flight attendant—made me better at the work. It taught me how people make decisions, what good service actually feels like, and how to stay useful when the plan changes.
Evidence Board
Different cases. Different clues.Same outcome: work that works.
KLINEDINST PC
Marketing Function · Brand Strategy · Website · Creative Direction · Campaigns · Analytics
The Case of Rebuilding the Marketing Function
Rebuilt the marketing function and scaled brand strategy across multi-channel digital campaigns.
CASE STATUS: ACTIVEEXAMINE EVIDENCEREVÄRII
Brand Development · Positioning · Creative Direction · Streetwear · Web · Social
The Case of Making Mental Health Wearable
CASE STATUS: ARCHIVEDEXAMINE EVIDENCEBANYAN TREE CLINICS
Communications · Nonprofit · Social Media · Content · Fundraising
The Case of Giving a Mission a Voice
Led social-first creative development, adapting content for diverse platforms to maximize engagement.
CASE STATUS: FILEDEXAMINE EVIDENCEDEVISED DESIGNS
Brand Development · Logo Design · Website Design · Social · Creative Direction
The Case of Building the Brand
CASE STATUS: FILEDEXAMINE EVIDENCESWAY DANCE CHICAGO
Social Media Management · Content Strategy · Social Design · Community
The Case of Turning Class Energy Into Social Momentum
CASE STATUS: FILEDEXAMINE EVIDENCEPAID MEDIA & SOCIAL-FIRST STRATEGY
Spec Campaigns · Concept Development · Copywriting · Art Direction · Social Creative
The Case of Testing the Idea Before the Brief
Pivoted campaign strategy mid-budget to successfully acquire high-intent clients.
CASE STATUS: EVIDENCEEXAMINE EVIDENCE